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      Courses for lawyers

Blogging for lawyers


Synopsis

This course is perfect for getting to grips with the whys and hows of legal blogging. We’ll show you how to pick the perfect topics to write about, and we'll shake up your lawyerly writing techniques so that they're fit for posting on-line.

Learn how to boost your online profile, showcase your firm's expertise, and stand out from the competition.


Outcomes

By the end of the course, you will be able to:

  • organise your ideas quickly;
  • write with impact;
  • engage with your target readers;
  • energise your colleagues; and
  • publish your own blog immediately.

Content

Why bother with blogging?

  • The personal case
  • The business case

Strategy for bloggers

  • Aims - delivering key messages, developing reputations and promoting interests
  • Identifying target readers and developing a following
  • Complementing the firm’s marketing strategy
  • What are other law firms doing?

The nuts and bolts of blogging

  • Gatekeeping – risk management and editorial guidelines
  • Practicalities – getting your blog published

Preparing and fine tuning

  • Finding bright angles on dull material
  • How to write a striking introduction
  • Disciplined structure or warmly chaotic?
  • Keeping the reader’s attention in every paragraph and every sentence
  • Tuning the tone to your readers
  

Format

To book on this course, you must send a draft blog to the tutors one week in advance. You will be aiming to have the blog ready for publication after the course.

It’s a very practical session based on your own work, including mutual reviews and discussion to identify successful techniques and habits.

Duration

3 hours

Delegates

Suitable for lawyers of all level of experience who are keen to improve their online presence.

Tutors

Peter Kinch

Natalie Rodgers

 

 

 

 

 

To discuss how we can help call Linda Moran on 0114 273 83000114 273 8300.