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      E-learning

Overview

Successful law firms ensure that all of their lawyers are involved in business development and marketing activities. This e-learning course looks at how law firms get work and what you can do to play your part.


Outcomes

As a result of completing this course, you will:

  • understand the difference between business development and marketing;
  • know how law firms generate new business;
  • have considered how to support the activities of your marketing department;
  • know what you can do to contribute to business development and marketing.

Content

Business development and marketing

 

  • How law firms generate business
  • Marketing or business development?
  • Case study exercise
  • Playing your part