Successful law firms ensure that all of their lawyers are involved in business development and marketing activities. This e-learning course looks at how law firms get work and what you can do to play your part.


As a result of completing this course, you will:

  • understand the difference between business development and marketing;
  • know how law firms generate new business;
  • have considered how to support the activities of your marketing department;
  • know what you can do to contribute to business development and marketing.


Business development and marketing


  • How law firms generate business
  • Marketing or business development?
  • Case study exercise
  • Playing your part