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Blogging for lawyers

Jan 13 2016

Kinch Robinson blog imageWe are delighted to have teamed up with one of Yorkshire’s legal giants, Switalskis solicitors, to devise and deliver a unique ‘Blogging for Lawyers’ course.

The course equips solicitors with all of the skills they need to write engaging blogs. From how to pick suitable topics to writing a striking introduction that keeps readers engaged.

Ranjit Uppal, Director at Switalskis who heads up the firms marketing said,

“Knowing how to engage with clients on-line is crucial in today’s legal market. Research shows that 80% of buying decisions are made on-line before contacting a business and that companies that blog get 55% more visitors to their website. We therefore need to ensure that we get it exactly right.”

The tutors on the course include two former lawyers, Peter Kinch, Director at Kinch Robinson and Natalie Rodgers, Director of Scala, a niche legal marketing consultancy who works with both us and Switalksis.

“All of the delegates were asked to produce a blog to work on during the course and it was fascinating to see the breadth and style of these original drafts.” commented Peter Kinch. “Afterwards, delegates were able to use their newly acquired skills and hone the blogs ready for publication.”

We are also now are registered with the Leeds City Enterprise Partnership (LEP) to deliver training. Eligible businesses, including those in the priority sector of ‘finance and business’, can secure funding for the up to 50% of the training costs. So if you’re a law firm, looking to improve the quality of the blogs produced by your lawyers, get in touch with kath@kinchrobinson.com to find out more.