Business Development & Marketing

Business Development and Marketing Skills 

Most modern lawyers know that being a great lawyer isn’t enough – you have to be a great communicator and know how to build and sustain great business relationships as well. And you have to keep developing your skills just to stay in the game. Business Development and Marketing skills are essential for lawyers and law firms facing constant change and competition. 

If your firm already has a dedicated business development and marketing department, we can help develop their skills and also your ability to lead and communicate with them so that you work together as a seamless team.

If you want to develop your own team and profile, we can help you acquire all the key skills for building your presence and managing your client relationships successfully. We can show you how to engage with business development activities regardless of your level and experience.

A range of live, on-line and e-learning courses

Our courses cover a wide range of business development and marketing skills:

• The basic skills for client acquisition, growth and retention
• Understanding how law firms generate work and common business development activities
• Spotting opportunities to promote your firm and yourself

Business development online

We also offer sessions that will help you to improve your profile online:

• Creating your profile on social media (Twitter, LinkedIn etc) and what to include
• How to post and engage on the different social media sites
• Professional ethics and responsibilities when interacting online

Article writing and blogging

These workshop courses are both based on your own drafting and include group reviews and discussions to identify successful techniques and habits.