Courses for lawyers

Bid Writing for Law Firms

How to prepare tender documents


Writing for bids is very different to legal writing.

In an increasingly competitive market it's critical that everyone who contributes to bid documents is clear about what they are trying to achieve. The focus of this session is to give your teams the skills to produce concise and persuasive documents and to transform the impact of your written bids.



Creating winning bids and tender documents is vital for a legal practice that wants to expand, diversify and retain their client base. While submitting a legal tender can be a straightforward task, creating an impressive and client winning bid can be a challenge.

On our training course we will cover:

  • Establishing a clearly defined approach to writing bids
  • Writing shorter legal bids
  • Translate your excellent solutions into compelling bids every time
  • Experts and non-experts understanding your words
  • Helping potential clients easily grasp the key benefits
  • Ensuring potential clients are never bored and never misunderstand
  • Making sure potential clients are impressed and want to work with you
  • Winning more work
Lawyer bid writing for law firms

Course Content

Our bid writing training course is suitable for anyone in a law firm that is involved in writing, completing and submitting commercial legal tenders. It provides the key skills, concepts and writing tools that will ensure your next tender is a winning one.

The course includes:

  • Thinking and planning before you write
  • How to focus on your audience - analysing what the client wants
  • Defining your objectives
  • Answering the client's key questions
  • Identifying your core messages
  • Writing what they want to read - not what you want to say
  • Getting the structure right - emphasising key messages to maximum effect
  • Embracing the benefits of plain English
  • Having the confidence to edit ruthlessly
  • Cutting out silly mistakes - improved review and proofreading

The bid writing for law firms course uses quizzes, exercises and case studies to ensure the training is interactive and engaging.

We can also run sessions based on your own bid documents and provide feedback in groups or shorter sessions on a one-to-one basis.


3 or 6 hours


Lawyers and non-lawyers involved in the preparation of tender or bid documents.

Maximum 12 per course


Doug Robinson
Vanessa Collingridge

To schedule a course or discuss the content of our bid writing for law firms training, please contact Linda Moran on 0114 273 8300 or email