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Blogging for Lawyers

Blog writing course for law firms


This course is perfect for getting to grips with the whys and hows of legal blogging. We'll show you how to pick the perfect topics to write about, and we'll shake up your lawyerly writing techniques so that they're fit for posting on-line.

Learn how to boost your online profile, showcase your firm's expertise, and stand out from the competition.



Our blogging for lawyers training shows you how you can create content that will demonstrate that you are an experienced and skilled lawyer to peers and prospective clients.

By the end of the course, you will be able to:

  • organise your blog ideas quickly;
  • write blogs with impact;
  • engage with your target readers;
  • energise your colleagues; and
  • publish your own blog immediately.
Blogging for lawyers

Course Content

The course is a practical session that revolves around the specific content you want to write.

As such we ask that a blog in draft format is sent to our tutors in advance to be used on the training. Then through discussions and mutual reviews the group will identify successful techniques and habits to finalise the blog for publication.

Working as a group you will be shown the concepts of:

Why bother with blogging?

  • The personal case
  • The business case

Strategy for bloggers

  • Aims - delivering key messages, developing reputations and promoting interests
  • Identifying target readers and developing a following
  • Complementing the firm's marketing strategy
  • What are other law firms doing?

The nuts and bolts of blogging

  • Gatekeeping - risk management and editorial guidelines
  • Practicalities - getting your blog published

Preparing and fine tuning

  • Finding bright angles on dull material
  • How to write a striking introduction
  • Disciplined structure or warmly chaotic?
  • Keeping the reader’s attention in every paragraph and every sentence
  • Tuning the tone to your readers

To book on this course, you must send a draft blog to the tutors one week in advance. You will be aiming to have the blog ready for publication after the course.

It's a very practical session based on your own work, including mutual reviews and discussion to identify successful techniques and habits.

The course can be delivered onsite or live online.


3 hours


Suitable for lawyers of all levels of experience who are keen to improve their online presence.


Peter Kinch
Natalie Rodgers
Vanessa Collingridge

To discuss our blogging for lawyers course, or any of our other writing training please contact Linda Moran on 0114 273 8300 or email Linda@KinchRobinson.com.