Blogging for Lawyers will shake up your lawyerly writing techniques, boost your online profile, and create high impact blogs to showcase your firm’s expertise.
Course Content
Face-to-Face
This blogging for lawyers course is a very practical course where delegates write and share and review their work. Lots of opportunities for discussion to identify the best techniques for high impact blogging.
Content
Why bother? Benefits for you and your firm
Blogging strategy
- Promoting key messages, reputations and interests
- Identifying target readers and developing a following
- Complementing your marketing strategy
- What are other firms doing?
- Blogging nuts and bolts
- Editorial guidelines and risk management
- Finding bright angles on dull material
- Writing a striking introduction
- Choosing a structure – disciplined or warmly chaotic?
- Keeping the reader’s attention
- Tuning the tone
- Getting published
Outcomes
As a result of attending the course, you will be able to:
- organise your ideas quickly;
- write with impact;
- engage with your target readers;
- energise your colleagues; and
- publish your own blog immediately.
Format
Delegates must submit a draft blog before joining the course. Individual and group work with tutor feedback.
Delegates
Any lawyer keen to improve their online presence
Blogging for Lawyers Face-to-face Course
3 hours
Lawyers (max 12)
See face-to-face course
Content
See face-to-face course
Outcomes
See face-to-face course
Format
Delegates must submit a draft blog before joining the course. Individual and group work using breakout rooms and polls with tutor feedback.
Delegates
Any lawyer keen to improve their online presence
Blogging for Lawyers Live Online Course
3 hours
Lawyers (max 12)
A practical coaching session (based on your own draft blog) to improve your blogging techniques.
Content
As required – similar to the face-to-face course content
Outcomes
See face-to-face
Format
1-1 coaching
Delegates
Any lawyer keen to fine tune their blogging techniques (max 1)
Blogging for Lawyers Coaching Course
45 - 60 minutes
Lawyers (max 1)
Tutors
