Blogging for Lawyers

Live Online

Virtual classes –
tailored for your staff

Face-to-face

At your office –
tailored for your staff

Coaching

Bespoke intensive
support for individuals

Blogging for Lawyers will shake up your lawyerly writing techniques, boost your online profile, and create high impact blogs to showcase your firm’s expertise.

This Blogging for Lawyers course covers effective blogging strategies and how to structure and write high impact blogs that people actually want to read.

Course Content

Face-to-Face

This blogging for lawyers course is a very practical course where delegates write and share and review their work. Lots of opportunities for discussion to identify the best techniques for high impact blogging.

Content

Why bother? Benefits for you and your firm

Blogging strategy

  • Promoting key messages, reputations and interests
  • Identifying target readers and developing a following
  • Complementing your marketing strategy
  • What are other firms doing?
  • Blogging nuts and bolts
  • Editorial guidelines and risk management
  • Finding bright angles on dull material
  • Writing a striking introduction
  • Choosing a structure – disciplined or warmly chaotic?
  • Keeping the reader’s attention
  • Tuning the tone
  • Getting published

Outcomes

As a result of attending the course, you will be able to:

  • organise your ideas quickly;
  • write with impact;
  • engage with your target readers;
  • energise your colleagues; and
  • publish your own blog immediately.

Format

Delegates must submit a draft blog before joining the course. Individual and group work with tutor feedback.

Delegates

Any lawyer keen to improve their online presence

Blogging for Lawyers Face-to-face Course

3 hours

Lawyers (max 12)

See face-to-face course

Content

See face-to-face course

Outcomes

See face-to-face course

Format

Delegates must submit a draft blog before joining the course. Individual and group work using breakout rooms and polls with tutor feedback.

Delegates

Any lawyer keen to improve their online presence

Blogging for Lawyers Live Online Course

3 hours

Lawyers (max 12)

A practical coaching session (based on your own draft blog) to improve your blogging techniques.

Content

As required – similar to the face-to-face course content

Outcomes

See face-to-face

Format

1-1 coaching

Delegates

Any lawyer keen to fine tune their blogging techniques (max 1)

Blogging for Lawyers Coaching Course

45 - 60 minutes

Lawyers (max 1)

Blogging for lawyers

Tutors

Vanessa Collingridge

Testimonials

"I attended one of Peter's training sessions, on blogging, together with some of the team here at Switalskis Solicitors and I found it enjoyable and helpful. I would recommend the training to any lawyer considering getting going on legal blogging."
Tutor Peter Kinch
Switalskis Solicitors
February 2016

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See all our writing skills courses

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