Blogging for lawyers will shake up your lawyerly writing techniques, boost your online profile, and create high impact blogs to showcase your firm’s expertise.
This blogging for lawyers course covers effective blogging strategies and how to structure and write high impact blogs that people actually want to read.
Who is it for?
Any lawyer keen to improve their online presence
Course content
Live training
Coaching
Live training overview
This blogging for lawyers course is a very practical course where delegates write and share and review their work. Lots of opportunities for discussion to identify the best techniques for high impact blogging.
Content
Why bother? Benefits for you and your firm:
Blogging strategy
- Promoting key messages, reputations and interests
- Identifying target readers and developing a following
- Complementing your marketing strategy
- What are other firms doing?
- Blogging nuts and bolts
- Editorial guidelines and risk management
- Finding bright angles on dull material
- Writing a striking introduction
- Choosing a structure – disciplined or warmly chaotic?
- Keeping the reader’s attention
- Tuning the tone
- Getting published
Outcomes
As a result of attending the course, you will be able to:
- organise your ideas quickly;
- write with impact;
- engage with your target readers;
- energise your colleagues; and
- publish your own blog immediately.
Format
Delegates must submit a draft blog before joining the course.
Individual and group work with tutor feedback. 3 hours.
Delegates
Max 12
Testimonials
"I attended one of Peter's training sessions, on blogging, together with some of the team here at Switalskis Solicitors and I found it enjoyable and helpful. I would recommend the training to any lawyer considering getting going on legal blogging."
Tutor Peter Kinch
Switalskis Solicitors
February 2016
