Business Development & Marketing

Business Development & Marketing


Anytime, flexible learning for
indviduals and organisations

This business development & marketing course covers the key skills that are essential for building your profile, retaining and winning clients, and identifying new sources of work.

You can learn to play an effective part in your firm’s business development & marketing, even if “sales” may never be your thing.

Course Content


Successful law firms ensure that all of their lawyers are involved in their business development and marketing activities. With a full understanding of a firm’s business development strategy, lawyers can contribute to the firm’s growth and retain existing clients.

This e-learning course looks at how law firms get work and what you can do to play your part.


Our online course will help your lawyers understand the part they can play in promoting your law firm. With knowledge of how new business can be generated, lawyers can then take steps to contribute to client acquisition, growth and retention.

The course covers:

  • How law firms generate business
  • Marketing or business development?
  • Awareness of the different routes law firms use to attract and retain clients
  • Common business development activities for lawyers
  • Spot opportunities to promote yourself and your department
  • Playing your part in promoting yourself and the firm
  • Case study exercise


Lawyers are not salespeople, however that shouldn’t prevent them recognising how their actions can help a firm secure new clients and identify new areas or sources of work.

As a result of completing this course, you will:

  • understand the difference between business development and marketing;
  • know how law firms generate new business;
  • have considered how to support the activities of your marketing department;
  • know what you can do to contribute.

Business Development & Marketing E-learning Course

30 - 60 mins


£30 + VAT

Buy this e-learning course.

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Article Writing

Image for Article Writing training course
Outstanding. Everyone should go on this course. Great speaker. Really useful and practical.
Stephen Ross
30 April 2013
A very helpful session. Peter was an engaging speaker and I will definitely put his advice into practice. Although it felt like hard word to read articles/submit articles beforehand, it was very useful on the day.
Emma Flower
30 April 2013
Good course length. I feel I have learnt things I can use straight away (not just in writing articles but writing generally). Very good idea to have specific articles to work on.
Julian McFall
30 April 2013


Buy this e-learning course with immediate access.


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