Anatomy of Persuasive Conversations

Anatomy of Persuasive Conversations

Live Online

Virtual classes –
tailored for your staff


At your office –
tailored for your staff

The Anatomy of Persuasive Conversations helps you achieve your aims by focussing on relationships, the cognition of decision-makers, and the process of decision-making.

The Anatomy of Persuasive Conversations help you master the art of persuading others to act or think as you prefer.

Training Onsite or Live Online

Our practical workshop courses are able to be delivered via an online remote session, onsite at your premises, or at a suitable training venue.

We have adapted our advocacy workshop training for engaging online delivery. We will support attendees by providing the technology and IT assistance they will need to ensure their remote training experience is as streamlined and engaging as possible.

Legal Telephone Conference

Course Content


This suite of courses offers practical tools and  techniques for both decision-making and persuasion. The courses embrace established and new ideas from the science on decision-making – including behavioural psychology, cognitive psychology, and evolutionary biology. They will help you master the art of persuading others to act or think as you prefer.


Stream 1 – Relationship

The success of a persuasive conversation depends significantly on the quality of the relationship between those involved. The quality of the message and the level of trust in the messenger are intertwined, so that building trust and confidence are critical to being effective. This stream looks at how to improve the relationship and lower resistance to being persuaded.

Stream 2 – Cognition

Your arguments will be more persuasive if you understand how a decision maker thinks. So this stream looks at the unspoken and invisible processes of the mind which influence them. By understanding their system of thinking and the (perhaps unexpected) strengths and vulnerabilities of their cognition, you can significantly improve your ability to influence them.

Stream 3 – Process

Some decision makers (like Judges) tend to follow a pre-determined process. Others are free to determine what factors to consider. This stream looks at the visible part of the decision-making process and the external pressures on it.  How do the law, regulation, corporate policy etc influence the process? How does the way in which a decision is delivered influence the decision itself?


As a result of attending the course, you will:

  • know how to improve relationships in order to improve your ability to persuade
  • understand the inherent cognition of the decision maker
  • help decision maker navigate the process of deciding


Workshops with law firm scenarios


Open to all

Anatomy of Persuasive Conversations Face-to-face Course

1 ½ - 6 hours (options available)

Open to all

See Face-to-face course for details.

Anatomy of Persuasive Conversations Live Online Course

1 ½ - 6 hours (options available)

Open to all


James Welsh
James Welsh
Persuasive conversations website image

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Related Topics

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Advocacy Courses

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Litigation Skills Courses

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Article Writing

Image for Article Writing training course
Outstanding. Everyone should go on this course. Great speaker. Really useful and practical.
Stephen Ross
30 April 2013
A very helpful session. Peter was an engaging speaker and I will definitely put his advice into practice. Although it felt like hard word to read articles/submit articles beforehand, it was very useful on the day.
Emma Flower
30 April 2013
Good course length. I feel I have learnt things I can use straight away (not just in writing articles but writing generally). Very good idea to have specific articles to work on.
Julian McFall
30 April 2013